How to make good explainers

Crafting an animated explainer video requires adeptly merging creativity, communication, and technology. Whether you’re introducing a new product, simplifying a complex idea, or aiming to captivate your audience, animation not only conveys your message but also ensures it remains memorable. From scripting to selecting visual styles, these crucial elements  transform a concept into a visually impactful and influential mode of communication.  

At the core of every triumph in animated explainer videos is a spellbinding script, the narrative heartbeat. Forging a script for an animated explainer video demands the art of distilling intricate ideas into crystal-clear language, guaranteeing resonance with your audience.  A compelling script doesn’t just steer the visuals; it becomes the storyteller. The visual style acts as the unique visual language that infuses vitality into your animated explainer videos, rendering them distinctive and unforgettable. The critical aspect lies in meticulously selecting a visual style that harmonises with your brand identity and strikes a chord with your audience. In the digital age, the golden rule is often short and sweet, considering fleeting attention spans. Aim for a duration that effectively delivers your message without overwhelming your audience—typically, one to two minutes hits the sweet spot. Injecting your video with unique brand elements, such as logos, distinctive colours, and taglines, is a strategic maneuver to fortify your brand identity. These visual and auditory cues not only forge a consistent and unified appearance but also cultivate a memorable and easily recognisable brand presence.