Storytelling is a great way to keep yourself different from the competition. Story of each brand is most important. When the story gets injected into mind of the customer it attracts him/her towards your brand. Ex. A cycle company in gurugram made a brand film focusing to fitness and disease free lifestyle , which attracted the millennials to buy more bikes.. Linking a narrative or story into your own business will boost both success and brand importance.
Customers really would enjoy hearing a story… your company/brand story.
The story you link with your business can get into a potential customer’s beliefs, and eventually their decisions.
Create a brand story to inspire people and they will find your business attractive and interesting. This will help them in their decision to use your services or buy your products.
Here are some ways to help find your company’s narrative:
- Specific stories
People love specific stories. Be specific with yours.
- Authenticity matters
The story you tell must be authentic.
Your business already has a story behind it. Think about when your business was just an idea .Think about what made you want to do it and what inspired and motivated its creation.
Expose and share the true tale of your company with your customers and future prospects. You can put it on your website through content, blogs or video and in promotional marketing where you tell people what your company is all about. Storytelling will allow for customers to relate to your business better