powerful B2B marketing tool for battery manufacturing firms in India

battery manufacturing industry in India is experiencing rapid growth, primarily driven by the electric vehicle (EV) boom, renewable energy storage needs (solar/wind BESS), government incentives, and the push for energy independence. As of early 2026, the sector focuses heavily on lithium-ion batteries (especially for EVs), with traditional lead-acid still dominant in automotive and inverter applications, but the future is shifting toward advanced chemistry cells (ACC) like lithium-ion variants.
The overall India battery market is valued at around USD 14 billion in 2026, projected to reach USD 23 billion by 2031 (CAGR ~10-11%).
For lithium-ion and EV-specific batteries, demand is surging: EV Li-ion cell demand expected to hit 11-13 GWh by FY2025 end and 60-65 GWh by FY2030.
Key drivers: India’s EV sales push (targeting 30% EV penetration by 2030), PLI schemes, FAME subsidies, renewable integration, and exports.
Challenges: Heavy reliance on imports (especially cells from China), raw material supply (lithium, cobalt, nickel), and slower-than-expected domestic cell production ramp-up.
Launched in 2021 with ₹18,100 crore (~USD 2.08 billion) outlay, it aimed for 50 GWh of domestic ACC manufacturing capacity by 2025-2026 to reduce import dependence.

Progress as of late 2025/early 2026: Only about 1.4 GWh (roughly 2.8% of target) commissioned so far—significant delays due to investment hurdles, technology access, global supply chain issues, and execution challenges.
No major incentives disbursed yet in many cases.
Despite setbacks, several projects are advancing, with expectations of acceleration in 2026-2030 toward 50+ GWh cumulative.

Key Players and Manufacturing Landscape
India has a mix of established lead-acid giants expanding into Li-ion, new entrants, and large conglomerates building giga-scale plants. Many focus on cell assembly/packaging initially, with full cell manufacturing (from electrode to cell) ramping up slowly.
Top lithium-ion battery manufacturers/players in India (2025-2026 focus):

Amara Raja Energy & Mobility (Amaron) — Major expansion in Li-ion, including giga-factory plans.
Exide Industries — Traditional leader, aggressively entering Li-ion with new plants (e.g., Kolkata/West Bengal focus).
Reliance Industries / Reliance New Energy — Massive investments in giga-scale Li-ion and solar storage.
Tata Group / Tata Chemicals — Key in ACC PLI winners, focusing on advanced cells.
Rajesh Exports — Building large-scale Li-ion facilities.
Adani Group — Entering battery manufacturing tied to renewables.
Emerging/newer players: Cygni Energy (Hyderabad gigafactory for BESS), Battrixx, Okaya Power, Eveready, SunGarner, and others like Aqueouss, Bharatcell.
International tie-ups: Some with Chinese tech (e.g., ATL), Korean (Samsung SDI influences), or global (BYD ecosystem).

Many plants are in states like Haryana(gurugram manesar), Tamil Nadu, Telangana (Hyderabad), Gujarat, Karnataka, Andhra Pradesh, and West Bengal.
Types of Batteries Manufactured

Lead-Acid — Still ~70-80% market share (inverters, automotive SLI, UPS); companies like Exide, Amara Raja dominate.
Lithium-Ion — Fastest-growing segment for EVs (2-wheelers, 3-wheelers, cars), e-buses, and stationary storage.
Sub-types: NMC, LFP (lithium iron phosphate—gaining traction for safety/cost), etc.

Emerging: Sodium-ion, solid-state R&D, but commercial scale limited yet.

Opportunities and Trends in 2026

Localization push — Midstream (cell manufacturing) and upstream (materials like cathodes/anodes) are priorities.
BESS growth — Energy storage market doubled YoY recently, with tenders for large-scale projects.
Sustainability — Focus on recycling (BATX Energies, etc.) and ESG-compliant production.
Corporate films angle (tying back to your earlier interest in manufacturing promotion): Battery plants are highly visual—electrode coating lines, cell assembly robots, clean rooms, formation/testing bays. A professional corporate video showcasing gigafactory scale, safety protocols, automation, and “Make in India” pride can significantly boost B2B inquiries from EV OEMs (Tata Motors, Ola Electric, Mahindra), global buyers, and investors.

The sector remains import-heavy for cells (~90%+), but domestic capacity is building momentum. If you’re exploring business opportunities (e.g., setting up a unit, supplying equipment, or creating promotional content like corporate films for battery manufacturers in Delhi/NCR or elsewhere), this is a high-growth area.
Need specifics on a company, plant locations, investment costs, or how corporate films can help battery firms attract partners/OEMs? Let me know!2.1sFast75 sourceshow corporate films can help battery firms attract partners/OEMsCorporate films (also known as corporate videos, company profile videos, facility tours, or promotional films) are a powerful B2B marketing tool for battery manufacturing firms in India, especially in the fast-growing lithium-ion and EV battery space. They help attract partners (e.g., technology providers, joint venture collaborators, investors, raw material suppliers) and OEMs (original equipment manufacturers like Tata Motors, Mahindra, Ola Electric, Ather, TVS, Hero, global players entering India, or even international EV brands sourcing locally).
In a sector where decisions involve long sales cycles, high technical scrutiny, regulatory compliance, and massive capital commitments, a well-produced video can accelerate trust-building, shorten evaluation time, and increase inbound inquiries significantly.

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Demonstrates Scale, Technology, and Capabilities Visually
Battery manufacturing involves complex, high-precision processes: electrode coating, cell assembly in clean rooms, formation/testing cycles, automated lines, quality labs, and safety protocols. A 2–5 minute film can showcase gigafactory-scale operations (e.g., Amara Raja’s upcoming Li-ion gigafactory or Exide’s expansions) far better than static images or PPTs. OEMs and partners see real automation, dry rooms, high-throughput lines, and certifications (IATF 16949, BIS, UN38.3), proving you’re ready for high-volume, defect-free supply—critical for EV integration.
Builds Trust and Reduces Perceived Risk
In B2B battery deals, buyers worry about consistency, safety (thermal runaway risks), cycle life, localization percentage (for PLI benefits), and supply chain reliability. A professional video humanizes the brand: show engineers explaining processes, lab testing, quality checks, and “Make in India” pride. This transparency reassures OEMs you’re a dependable Tier-1/2 supplier, not just another importer/reseller. Studies show video increases trust and receptiveness in B2B sales.
Showcases Innovation and Differentiation
Highlight unique strengths like LFP chemistry expertise, fast-charging tech, recycling integration, or energy-efficient production. For partners (e.g., global cell tech licensors), it positions your firm as an attractive JV or licensing candidate. For OEMs, it signals you’re aligned with India’s EV roadmap (30% penetration by 2030).
Serves as a Powerful Sales Enablement Tool
Sales teams use the film in RFQs, virtual meetings, supplier audits, or trade shows (Auto Expo, Bharat Mobility). Embed it on your website/LinkedIn for prospects to self-qualify. A strong video often leads to faster follow-ups—many B2B manufacturers report higher quote requests after sharing facility tours.
Boosts Online Visibility and Inbound Leads
Upload to YouTube/LinkedIn with optimized titles (e.g., “India’s Leading Lithium-Ion Battery Gigafactory | [Your Company]”) and tags (EV battery India, Li-ion manufacturing). Videos rank well in searches by OEM procurement teams. Share via targeted LinkedIn ads or email campaigns to EV OEM decision-makers.
Facilitates Investor and Funding Attraction
For PLI beneficiaries or startups scaling up, a polished corporate film impresses VCs, PE firms, or government evaluators by visually conveying execution capability and ambition.
Provides Long-Term ROI at Low Marginal Cost
Once created (budget typically ₹5–20 lakhs for a high-quality 3–5 min film with drone shots, animations, and interviews), it delivers repeated value across channels for years, with easy updates for new lines.

Recommended Video Types for Battery Manufacturers

Facility Tour / Gigafactory Walkthrough — Drone + ground shots of clean rooms, assembly lines, testing bays (most impactful for OEMs).
Company Profile / Corporate Story — History, vision, PLI alignment, team expertise.
Process Explainer — Focused on cell manufacturing steps, safety features, or sustainability.
Testimonial + Case Study Clips — From early OEM partners or pilot projects.
Sustainability/ESG Focus — Recycling loops or green energy use—appeals to global OEMs with net-zero goals.

Real-World Inspiration from Indian Battery Sector
Companies like Amara Raja have production/manufacturing story videos on YouTube showcasing their world-class facilities (including lead-acid and emerging Li-ion setups). These help position them as serious EV players. Exide and others use similar content in investor/partner communications. Emerging firms (e.g., Neuron Energy, Lohum) leverage explainer-style videos in podcasts/interviews to highlight innovations and attract attention.
In India’s competitive battery landscape—where OEMs seek reliable local suppliers to meet localization norms and reduce China dependency—a high-quality corporate film isn’t optional; it’s a key differentiator that can turn passive viewers into active partners or customers.