Video Marketing in the Automobile Part Supplier Industry: A Great Combination

Without a doubt, video is revolutionizing the automobile industry, giving companies and parts components manufacturers the opportunity to impress their prospects and turn them into real customers.

Let’s ask ourselves an important question right from the beginning: Why is advertising necessary in the automobile component supplier industry at all?

Then answer is obvious. Each car is made up of 30,000 parts and there are now many different parts and accessories makers spread all across india. OEMs are spoiled with choices. Of course, car brand wants to boost the sale of their cars by using best of the best components. So a good component manufacturer who has invested heavily on land , machines and manpower will never like to miss the opportunity to take new orders from new OEM brands and increase the customer list.

Lets take one example. A city like gurugram which was earlier known as gurgaon was a product on development that started by Hero honda and Maruti way back in 1975. Hero has plant in gurugram and neemrana, while maruti has plant in gurgaon and manesar. Currently in 2021 hero and maruti have around more than 15000 small and big parts suppliers spread all across gurgaon, noida, faridabad, manesar, bilaspur, dharuhera, bhiwadi , bawal, delhi, bahadurgarh, alwar and neemrana.

The digital modern era in which we live today is fast, short-lived, and full of information. Its true that people’s attention span is drastically decreasing and folks dont like to read too much.

Why go through pages of product descriptions , machine details when there’s an corporate video? Why read detailed website texts when a video points to the industrial film? In short, representatives from large OEM’s want to absorb as much information as possible in a short time and be informed properly with a good story.

According to digital marketing agency , part/component manufacturers can increase their recognition value by up to 179% when they add video to their marketing activities. It gets even better!