When trying to figure out the most helpful way to market your company, should you be looking at live action or animation marketing videos?
We’re here to discuss the pros and cons of each with you, and we want to clarify that both the options will not do any kind of damage. . So just remember live action video has few benefits.
Live-action video marketing production has an important place in advertising and marketing department. While it is expensive , the authenticity of live action videos lends itself to a greater sense of relatability and humanity than video animation does.
What is perhaps of most importance is the ability that only a real man or women face has, which is the ability to convey true emotion. When the actor connects with another person , the attraction shows in their face.
Facial expressions can certainly be duplicated in animation, but the authenticity of emotion that is conveyed in a human face is of a different value level. This also forges an emotional connection in viewers that is perhaps stronger than the emotional connection formed with animated videos. Therefore, while an animated marketing video might receive more clicks, a live action video, it could be hypothesized, might elicit a stronger emotional connection with consumers, resulting in sales and interaction.
Another potential upside to live action is the possibility of including real employees or real customers. This only increase trust. With a live action marketing video is expensive but we recommend using it as the return on investment is great in this.