Follow 5 steps to produce effective videos for your brand. Video production can be simpler if you plan your work as per the 5 video production steps – Set up, script, shoot, editing & promotion; and carry out the work orderly with clarity.
A successful video production is much more beyond the lights, camera and action. An expensive camera, beautiful shooting location, and latest video editing technology will not add on feathers to your work if you lack the basic knowledge of video production. A research on the subject through various sources might help you a little bit. However it is recommended to seek help of a professional video production firm so as to create effective videos for promotion, awareness, conversion, showcasing of events inspite of traffic etc.
It is important for you to learn some basic steps of video production that will guide you to create videos in a simple and easy manner. You should be able to to plan and build videos for your brand in a cost-effective manner within timeframe. Irrespective of the type, length or message of the videos, there are five crucial phases of video production. If you spend some time in understanding these phases, you can set yourself ready to create a better engagement with your target audience through impactful videos.
Phase 1 – Set Up:
Once the video mind map is ready, you need to decide the set up that is needed to produce the videos. You would require equipments like camera, lights, microphones, other technical instruments along with the location for the shoot and the actors on the camera. In this phase as per your budget and timelines, finalize the set up before you move on to the production.
Phase 2 – Script:
The right messaging of your brand in form of a well written script should be your next step. According to your target audience and goal of your video, you should build your script so as to get maximum engagement. The script should neither be too simple that your audience doesn’t get an idea about your products/services; nor too complex that they do not understand your brand. A strong script will always grab attention of your viewers.
Phase 3- Shoot:
The next step is all about your lights, camera and sound. After finalizing on different scenes of the actors and kind of footage you would want to capture like – close ups, rolling footage or different camera angles, you decide your shooting date. Announce it to your team and the acting cast so that they are ready with the set up. It is advisable to use different cameras and multiple takes for a particular scene to have alternative options during editing.
Phase 4 – Edit:
Create in the way you want it. Editing allows you to convert the normal scenes into interesting clips for your viewers with the help of animation, music, titles etc. Make sure to spend considerable amount of time for video editing, so that you can create enjoyable videos for your audience. Use the best video editing software available in the market that can provide you with all advanced editing options. Best films are the outcome of good video editing efforts.
Phase 5 – Promote:
The most important step after your video is ready is to promote it to your audience. The first step is to upload the video on video channels like youtube, vimeo etc and share the link to all your social media platforms. Embed the link to your website to engage the users on your web landing page. You can run online paid campaign through google, facebook or linkedin and promote your video. You can also use the video for engagement in webinars, events landing page, corporate events or social media promotion. Do not forget to display the link in your print ads and other marketing collaterals.