Video is one of the most powerful tools for creating marketing campaigns. If done right, a great video can keep you hooked from start to finish. Still, many brands struggle to decide how long their video should be. As you think about making your next video, keep in mind that there is no one-size-fits-all answer to the correct video length, but there are certain variables to consider, including: Video type, Purpose and Platform . So, how long should your next video be?
It might be natural to think your video needs to be a feature-length production. In reality, the most impactful videos are typically under two minutes. Though some video types, like educational and explainer videos, are slightly longer,…. short and engaging usually wins the race. Keeping your videos brief significantly increases the chances that people will watch the full length of your content. It’s also a great way to leave a lasting impression on new viewers .
Several factors should determine your ideal video length, including your objective and the platform(s) where your video content will live. ….. 1st is .. Video Objective..Knowing the objective of your video and the best video type are two critical factors in determining its length. Choosing the right video duration will significantly increase the chances of your content achieving its goal. Example The ideal duration for corporate videos varies significantly, ranging between 2 minutes and 7 minutes. ….2nd is. Platforms..When determining a video’s length, the platform on which it will land is as important as the type of video. Example Instagram Reels are short-form videos that can be up to 90 seconds long, on YouTube 7-15 minutes is the optimal length to boost engagement.
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