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Automobile OEMs (Original Equipment Manufacturers like Toyota, Volkswagen, Tata Motors, Mahindra, Ford, etc.) don’t follow a strict, universal schedule for producing a completely new corporate film (also called a brand film, corporate video, or company overview film). These are high-production-value videos that showcase the company’s heritage, vision, values, innovation, sustainability efforts, and overall identity—often used for investor relations, recruitment, dealer events, or major brand positioning.
The frequency depends on factors like:

Major rebranding or strategic shifts (e.g., pivot to EVs, new tagline, or global repositioning).
Significant milestones (e.g., anniversaries, leadership changes, or entering new markets).
Industry changes (e.g., electrification, autonomous tech, or sustainability goals).
When the existing film starts feeling outdated in visuals, messaging, or technology portrayal.

From marketing best practices and observed patterns:

Major corporate/brand films are typically refreshed every 5–10 years for most established companies.
This aligns with broader rebranding cycles, where companies undertake full or partial refreshes every 7–10 years on average, with minor updates (like logo tweaks or color palettes) every 3–5 years.
In fast-evolving industries like automotive (with rapid tech shifts like EVs, software-defined vehicles, and regulations), companies may lean toward the shorter end (closer to 5–7 years) to stay relevant.

Examples from the industry:
Mahindra Group released notable corporate films in 2014 (“Rise With Us”) and 2017 (“We Are Mahindra”), suggesting updates roughly every 3–5 years during active growth/positioning phases.
Many global OEMs produce flagship corporate films tied to big reveals (e.g., new era launches) or every 5–8 years, rather than annually.

Shorter-form or campaign-specific videos (product launches, sustainability stories, ads) are updated much more frequently—often yearly or even multiple times a year—but a full corporate film (the “who we are” epic video) isn’t redone that often due to high production costs and effort.

Recommendation for an automobile OEM:

Review and consider producing a new one every 5–7 years as a best practice.
Do it sooner (3–5 years) if there’s a major transformation (e.g., full EV transition, merger, or new global vision).
Do it later (8–10+ years) if the brand is very stable and the current film still resonates strongly.

Ultimately, there’s no fixed “every X years” rule—it’s strategic rather than calendar-driven. The key is to audit the current film periodically (e.g., every 2–3 years) against the company’s evolving story and audience expectations. If it no longer captures the essence of the brand today, it’s time for a new one.