A healthcare industry loos his reputation in the market after few incidents. Their existing patients refuse to continue the rest of the treatment from the hospital and say many things to them. The entire hospital was suffering from this disaster and by that their employees also left the hospital and they are losing their employees too.
After all this they are facing lots of challenges and not able to invite new customers, they lose their employees, doctor, patients and at the end they are thinking about closing the hospital because the patients not coming there, doctors gone and hospital are not able to give the salary of their remaining staff. Once they organize a meeting with the all higher staff like marketing team, Sales team, HR, and they are discussing about how to take the final step of fighting with this crisis. After discussion marketing and sales team suggest to make a Corporate Video of their entire hospital work what they do how they do in which circumstances the incident was done.
They hire a Corporate Video Production House and tell them to make the video of entire hospital first what they do and what kind of facilities they have. They use this video for the online reputation and they also play that video inside the hospital so when any patient come, he is aware of anything what services hospital is proving and how safe he is here. After publishing the video in website and all social media platforms they get some positive response and some people like their video, some people comment on the video and some of the audience aware about the hospital.
Again, they decided to make a video of their happy patients. they again hire the same video production house for their next video. They capture all the testimonials of the patients and after that they publish on several social media platforms and their website. Again, they get the same response from the audience and now they are able to retain their patients and they are able to re- establish the hospital. Now they are doing same every month. This is how a Corporate Video can help to promote your business.