You never get a second chance to make a first impression. Image and appearance are important, especially in video. This tutorial will cover what clothes to wear for video, including suitable colors, shapes, and patterns, as well as things to avoid.
To start, think about the image you want to present. For example a news anchor wears tailored suits to look polished and professional because the topics are serious. However, when teacher does its job, they prefer casual clothes like salwar suits, sarees and sweaters to seem friendly and approachable.
Some people create a signature look to make choosing outfits easier, like the late Steve Jobs who wore blue jeans and a black mock turtleneck. Ask yourself how you want to be perceived and consider if your outfit matches the subject matter, is appropriate for your audience, is comfortable, and allows for movement. Avoid worrying about ill-fitting clothes.
Next, consider colors. Solid colors are better than multi-colored prints because they keep the focus on you. Rich jewel tones like sapphire blue, emerald green, ruby red, amethyst purple, turquoise, and topaz yellow look great on camera and are flattering for everyone.
Avoid bold patterns and textures. Big plaids and stripes can be distracting, and repetitive patterns like pinstripes create a strange effect known as moiré on camera. Shiny fabrics like silk or satin can also reflect light and be distracting. Instead, opt for solid colors.
For shapes, keep it simple with clean lines and fitted clothing. Avoid overly detailed items like frilly collars or lots of buttons that can take attention away from you. Choose well-fitting clothes that follow your body’s shape without being too tight. Remember, baggy clothing can make you appear larger on camera.
Consider how seasonal your clothes look; try to choose clothing that can be worn year-round. Don’t wear logos unless they are your own. When interviewing someone, ask them to bring a few outfit options for the video.
Lastly, think about microphone placement, especially if you are using a clip-on or lavaliere microphone. Ensure the cord is hidden to avoid a distracting appearance. The easiest approach is to run the mic cord inside your shirt. If you’re using a wireless mic, find a place to attach the transmitter, like a waistband or pocket. For one-piece dresses, be creative with where you put it, even using duct tape if needed.
In summary, keep your video clothes simple. Choose clean lines, solid colors, and fitted shapes. For more tips, you can contact our video production team, or even you can discuss the next project with us.
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