You can build your eCommerce brand with the help of videos on your product, offers, features, and mega sale. Unless the users know about your brand, they will never land up to your eCommerce portal for buying a particular product. You can showcase the videos in different marketing channels and let the audience connect with your brand. The compelling videos will inspire users to buy the product from the portal and turn them into customers.
Amazed with the Amazon sale in the newspaper and the list of products available at huge discount? Every season like the sale at brick and mortar stores, ecommerce retailers too, announce their sale period with heavy discounts for the customers in various segments like electronics, apparels, shoes, bags, kitchen ware, cosmetics etc. The announcement about this offer is made well in advance in all digital platforms and TV and print media. Regular customers do not miss these special events where they can buy all items of big and small investments. However the audience that are used to direct buying from physical stores do not pay much attention to these offers. But these are the potential buyers who might want to buy from an ecommerce portal at least once.
There are multiple new ecommerce stores mushrooming since the last one year apart from the bigger e-retailers like Amazon, Flipkart, Alibaba etc. This has led to immense competition in the market in terms of prices and offers. Though price remains the top priority for the Indian market but still due to awareness about brands and the quality product, people give preference to the most popular product. If A and B brands sell the same product, but B has more popular products available in the market, people would go ahead in buying products of B.
Establishing a brand is not a one day’s game. It is the result of a well defined and planned marketing strategy that was adopted by all the ecommerce brands that are popular today. Jeans from ‘Flipkart’ and Laptop from ‘Amazon’ has become possible because people connect these brands with their products after seeing a lot about them. Extensive video promotion about these ecommerce brands and their products happened in all modes of marketing like TV, YouTube, website, social media ad campaigns, events and connect programs etc. Continuous promotion through eCommerce videos, product videos, corporate videos, sales video makes the brand popular among the viewers. They not only get attracted towards the brand but also get compelled to use the products once. The loyal customers get used to the brand at such level that they wait for the next sale announcement and upcoming products. These amazing powers of videos create curiosity among the viewers and a strong connection between the two.
Are you an ecommerce business player who is in a race to compete in the market? No worries!! You have a clear path to create a video marketing strategy for your audience and build your brand at a scalable level. A professional Ecommerce Video Production House can not only provide you guidance on the strategy building but work at a deeper level. They will build ecommerce videos for your products and help you beat the competition. Have a detailed discussion with them and make them understand about your current and long term goals. After a complete knowledge about your products and services, the ecommerce video production house can design video script and story for you that can very well connect with your brand. Once you approve the same, they will proceed with the shooting, filming, editing and post production work. The ecommerce videos will attract more viewers and enhance your customer base.