Benefits of explainer videos for corporate business videos

The gurgaon city is loaded with MNCs using videos for marketing, they have become the most commonly and heavily used content marketing format to date, with a proven track record of increasing web traffic and improving sales and increasing brand awareness.

Explainer videos are leading ammunition as part of any marketing strategy at gurugram manesar offices. Explainer videos are short videos that either explain or present an aspect of your business, product or service. They can either highlight a product or service, show how to use it. These type of videos are good in terms of return of investment because they are.
‍Concise – They give the most amount of information in the shortest amount of time
Can be creative – Varied types of animation which can appeal to a wide audience – 2D illustrated videos/ whiteboard explainer videos, 3D animation.
Versatile – can be used on several platforms – Youtube, embed it onto the homepage of your website, used in a presentation or at an event.
Easily shared – Use them to attract new customers and retain existing customers.
Brand – Show your brands personality through the visuals/ colour and style of animation. – “In fact, more than a third of all video marketing budgets are now directed toward branded videos” citation
Showcase benefits – Show the benefits of a product / walkthrough of a platform or software to make it easier for the user to understand.
Prove your worth – chance to prove your value to new and old customers with statistics, testimonials and case studies.
‍

Businesses use explainer videos as it makes your business or products more accessible and therefore an easier purchase for customers and clients. This is an effective pull strategy. By presenting information more in an informative way, people are more inclined to listen and take it in. Music and voiceover can help add more value and ignite emotional angle before purchase. Animation allows a brand to connect to their audience on a more personal level, with 90% of successfully processed information being visual.