The perfect aspect ratio to be used for corporate films & advertisements

Today we’re gonna be talking about the importance of aspect ratios ,what they are, why they are important to know and also how you can use them to tell a different message inside your film . Which aspect ration will be the best for commercial corporate films and advertisements. Also we will try to understand the type of aspect ration famous among video production house, film production company and ad agencies in metro cities like gurgaon, manesar, bhiwadi, bawal, gurugram and ncr.

So aspect ratio is basically the frame size that you are shooting your film on . E.g you are shooting a corporate film using sony a7s3 with an aspect ration of 16:9.
Have you ever noticed the black bars on the top and bottom of the screen or maybe on an older movie the black bars on the left and right of the screen that is called an aspect ratio.
Now the mathematical answer is that an aspect ratio is the proportion of the height and width of the image that you are seeing on the screen but I’m sure a lot of you guys are wondering why why do some movies look like square shaped while some movies look like rectangle or some movies have no black bars and look different.

Now today most movies are shot on either 1.85:1 or 2.39:1 but back in the day when everything was shot on film ,most movies had an aspect ratio of 4:3 that’s why many of the older TVs look like boxes because they had an aspect ratio of 4:3 so it was essentially shot kind of in a square so that it could be fit on the square film that was being fed into the cameras so
there wasn’t a widescreen it was just kind of like a box that everything was being shot in but since the world of cinema is constantly evolving and they are looking for ways to immerse the audience more they sat down one day and they said your eyes don’t see in a box your eyes see wide how can we widen the image.
So they started to look for ways to be able to print a widescreen image on the small square film that they are still using and that is when the anamorphic lens was invented which the technology is still used today .
An anamorphic lens is , basically which distorts the image so that it can be squeezed back to its original shape later so on a four to three film image. The lens would make everything shot much taller and distorted and that way it could still capture really wide shots but once you shot it the image would be stretched back to its original size resulting in a very wide image that would still fit on a 4:3 film stock and that is how widescreen was born .
The technology just kept growing and growing. They took it to the extreme with Ben Hur which was shot in an incredibly wide 2.76 : 1

Now in today’s culture the most cinematic aspect ratio is either 1.85: 1 which shows almost the entire frame or 2:35 : 1 which is widescreen and you can see really wide but even after all that we always use 16: 9 which is the standard for TVs ,computer monitors etc. Reason they made 16 by 9 the standard is because it could basically play every aspect ratio and still look
good .
This is the reason 16:9 is highly recommended for commercial corporate films, business presentation films and advertisements.

You may try using different aspect ratios in your film projects and ,sometimes it works and sometimes it doesn’t work and you will face compatibility issues .

You will also realize that aspect ratios tend to change the mood and feel of your film .