How to Use Cinematic lighting in corporate films

Lighting is a fundamental to use in corporate films because it creates a visual mood, environment, and sense of meaning for the audience.

Lighting tells the audience where to look whether to look at specific actor, prop, or part of a scene. Lighting reflects the psychology of characters and emotion attached to the scene.
Lighting defines and supports the genre of the film. Lighting is the tool that conveys film’s emotion/mood most clearly.
Nowdays corporate houses also encourage their agencies and video production houses to use maximum cinematic lighting tools.

  1. Key lighting is the mainstream light source in a scene or on the actor.
  2. Fill lighting adds dimension and softens bad shadows created by the key light.
  3. Backlighting is placed behind the subject to help define their features and separate them from the background.
  4. Side lighting lights the actor from the side and focuses on the contours of their face .
  5. Practical lighting is a not so powerful light source that is visible within the scene like lamps, candles, and television sets.
  6. Hard lighting is a lighting art with intense shadows that draws attention to something.
  7. Soft lighting is a lighting art with little light intensity that creates no shadows
  8. High-key lighting is a lighting art with no shadows and intense brightness
  9. Low-key lighting is a lighting art with a lot of shadows
  10. Natural lighting means available light at the location of the shoot.
  11. Motivated lighting is a controlled lighting art meant to duplicate natural light sources in the scene like window, sune or moon
  12. Bounce lighting is an art where light is bounced from a strong source toward the actor with a reflector, which soften and spread the light.

    Lighting a scene requires trial and error and obviously the experts. If you want to add cinematic lighting value to your next corporate film video project then just gives us a call at 7042111335 or email us at .